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Glossary

What is Influencer?

An influencer is someone whose recommendations people trust and act on, because of the audience they have built on social media, a blog, a community or at work.

Influence is not only about large follower counts. A teacher with 300 students, a working engineer with 2,000 LinkedIn followers or an active WhatsApp group admin can all influence real decisions.

Influencers usually earn by recommending products (Affiliate marketing), by paid collaborations, and by selling their own sessions or courses.

On CareerByteCode an influencer builds a public profile, writes on ByteBlog and sells or resells from a ByteStore, so the trust they build turns into a name and an income.

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