For creators preparing for brand deals or checking what works. Get your engagement rate by followers and by views or reach, with a simple Low to Excellent benchmark.
Open a free ByteStore for 1:1 calls, courses and services, and keep the creator share of every sale.
You enter
Instagram, 12,000 followers, reach 8,000, 540 likes, 38 comments, 60 saves, 25 shares
The tool shows
Engagement 5.53 percent by followers (Good), 8.29 percent by reach, 66.7 percent reach per follower, 663 engagements
Likes, comments, saves and shares on a post, divided by your followers, times 100. Dividing by reach instead shows how the people who saw it reacted.
On Instagram 1 to 3 percent by followers is average and above 3 percent is good. On YouTube, likes plus comments of 4 percent or more of views is good.
It shows whether your audience actually listens. Smaller creators with high engagement often get better deals than big accounts with silent followers.
Yes. It is free, needs no sign-up and runs entirely in your browser, so what you type is not uploaded. You only sign in if you want to email a result to yourself or save it to your CareerByteCode profile.
